Essential Medium Metrics Every Writer Should Monitor
Written on
Chapter 1: Understanding Medium Stats
Tracking statistics on Medium is one of the most effective ways to engage with your audience. However, it's crucial to recognize that not all statistics hold the same weight. So, which metrics should you prioritize? The answer can vary based on individual circumstances, but I will outline three essential stats that I believe are vital for tracking.
The Current Stage of Your Writing Journey
Your current stage as a writer is a significant factor in this discussion. Your experience level provides necessary context when interpreting your Medium stats. Regardless of where you stand in your writing journey, the insights gleaned from these numbers are invaluable; they offer objective feedback that comments often fail to provide.
For the sake of discussion, let's assume you are new to writing on Medium and lack a robust system for monitoring your statistics.
Story Performance Metrics
The first set of metrics worth examining pertains to your stories. This includes views, reads, read ratio, and fans. Among these, the read ratio stands out as the most critical.
Ultimately, the goal of writing is to reach an audience. It’s not solely about gaining views or popularity; it’s about converting visitors into engaged readers. I highlight the importance of the read ratio over raw read counts because, in the early stages of your writing career, audience control is limited. As you build a following, you can then shift your focus to total reads.
Audience Engagement Metrics
Next, we delve into audience engagement metrics. Medium offers monthly insights regarding your followers, email subscribers, and referred members. These figures are dynamic and can fluctuate for various reasons, including viewer interest.
Once someone has read your article, that engagement is permanent. However, followers and subscribers may choose to disengage. Thus, the crucial aspect is not just the numbers but the trends in these statistics. Are your readers responding positively to new content, or is there a noticeable drop-off?
Partner Program Earnings Insights
Lastly, for writers in the Medium Partner Program, earnings stats are essential. This program allows you to earn money based on the time members spend reading your stories. You’ll receive monthly earnings reports for each piece you publish, alongside your total earnings.
It's important to note that a high read count does not always equate to increased earnings. The key factor is the amount of time spent reading your work. Therefore, it’s beneficial to track which stories perform best each month and reflect on their characteristics. Consider these questions:
- Are your best stories short, medium, or long?
- What topics do they cover?
- Do they adopt a formal or casual tone?
Recognizing these patterns can help identify your writing niche and style that resonates with your audience. Don’t overlook the significance of this feedback!
In Conclusion
To sum up, focus on these three critical stats: (1) your read ratio, (2) fluctuations in followers and subscribers, and (3) your highest-earning stories. Regardless of your passion for numbers or your writing ambitions on Medium, these metrics provide invaluable insights for any new writer.
If you found this information helpful, consider signing up for Medium through my referral link (I may earn a commission if you do). For any questions or suggestions on personal finance topics, feel free to reach out to [email protected].
Chapter 2: Visual Insights on Medium Stats
This video, titled "Medium Stats for Beginners (Complete Breakdown)," offers a detailed overview of the key statistics to track on Medium, helping new writers understand their performance metrics.
In "How to Find Your Audience on Medium in 2024✍️ with Stats & Demographics," this video provides insights on identifying and engaging with your target audience effectively.